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Thursday, February 23, 2012

ELEMENTS OF DESIGN

-The elements and principles of design are building blocks used to create and establish an understanding of not only art, but design as well. Elements can be learned and developed as supporting aspects of a design for all medias of artwork.





Line
   -Line can be considered marks made that have an edge created when two shapes meet.

Shape
   -A shape is a self-contained defined area of geometric and organic forms. A positive shape in a design can also create a negative shape at the same time. It can have a powerful and proportional influence on a design as well.

Direction
   -All lines have a direction whether it being horizontal, vertical or oblique. Direction can correlate to different feelings or purposes such as calmness, tranquility and stability. Other directions, such as vertical, gives a vibe of balance and structure. Oblique suggests more movement and direct action.


Size
   -Size is the relationship of the area occupied by a shape of another. Size relationship can be equal, largest to smaller, asymmetrical, etc...

Texture
   -Surface quality of a shape. Texture creates substance and can be seen as rough, smooth, hard, rigid, furry and many other textural surfaces. It can actually be physical or even visual.

Color
   -Also known as hue. Design can be based off of thousands of different color systems and patterns. Kuler is a fantastic website to obtain color patterns and palettes from.
http://kuler.adobe.com/

   -A color wheel is based on the three primary colors (red yellow and blue) placed evenly around a circle
   -Between the three primary colors are secondary colors (green, orange and violet) which are mixtures of the two primary colors they sit between.
   -The tertiary colors fall between each primary and secondary color. Between blue and green is blue-green for example.





Value
   -Lightness or darkness of value which is also known as tone.


--> Check out this website for more in-depth information and ideas about the elements and basics of design!
http://www.online.tusc.k12.al.us/tutorials/grdesign/grdesign.htm#elemdes













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